BTC Enables Marico's Success in KSA
19/11/2024
Marico's journey with BTC has been a remarkable success story for both parties, with record-breaking sales in May 2024. This achievement is not just a one-time spike but a has laid the foundation for future growth as we aim to double our progress this fiscal year.
By focusing on the fundamentals across MT and GT channels and launching targeted and tailored channel programs for key channels, we have significantly increased Marico brands market share across all categories since BTC took over distribution.
The dedicated efforts of the cross-functional BTC team have played a pivotal role in this success, and we extend our gratitude to all involved. Moving forward, we are determined to continue breaking sales records month after month.
