Delivering Quality
Moments of Value
Delivering Quality
Moments of Value
Delivering Quality
Moments of Value
75 years of delivering quality moments of value
75 years of delivering quality moments of value
75 years of delivering quality moments of value
Since 1948, Basamh Trading Company (BTC) has been enhancing daily life in Saudi Arabia by setting the highest standards in the FMCG industry. Rooted in our legacy and guided by family values, we go beyond transactions to redefine excellence in go-to-market (GTM) solutions.
Our commitment to delivering quality moments of value drives us to build lasting partnerships, create tailored solutions, and respond to the evolving needs of the market. For over 75 years, BTC has been a trusted name in FMCG distribution, shaping the future with every relationship we build.
Our GTM Model
Our GTM Model
Our go-to-market solutions make BTC the expert of choice for consumer goods in Saudi Arabia. By leveraging best-in-class GTM strategies, we turn each interaction with our business family into a remarkable experience. For us, we go beyond traditional channels to ensure we also win in emerging channels. Because it isn't just about staying current—it's about leading the way.
Our GTM Model
Our go-to-market solutions make BTC the expert of choice for consumer goods in Saudi Arabia. By leveraging best-in-class GTM strategies, we turn each interaction with our business family into a remarkable experience. For us, we go beyond traditional channels to ensure we also win in emerging channels. Because it isn't just about staying current—it's about leading the way.
Our GTM Model
Our go-to-market solutions make BTC the expert of choice for consumer goods in Saudi Arabia. By leveraging best-in-class GTM strategies, we turn each interaction with our business family into a remarkable experience. For us, we go beyond traditional channels to ensure we also win in emerging channels. Because it isn't just about staying current—it's about leading the way.
Our Leading Principals
We ensure to deliver quality moments of value across the Kingdom by partnering with leading brands.
Our Leading Retailers
With our expansive network, we bring brands to life in every corner of Saudi Arabia, partnering with top retailers to deliver the best to our consumers.
Join us in delivering quality moments of value.
Join us in delivering quality moments of value.
Join us in delivering quality moments of value.