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75 Years of
Delivering Quality
Moments of Value

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75 Years of
Delivering Quality
Moments of Value

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75 Years of
Delivering Quality
Moments of Value

Founded in 1948 by Ahmed Saeed Basamh, BTC has been a vital part of Saudi Arabia’s daily life. From an essential distributor to an expansive network delivering products right into consumers’ hands where they shop, BTC stands as a pillar of reliability in the FMCG distribution market.
BTC’s story is one of partnerships and shared successes, thriving on the principles of family. We integrate these values with each stakeholder adding them to our family, including employees, customers, partners, and the communities we serve.
We are a family in the business of delivering quality moments of value. 
We are a family in the business of delivering quality moments of value. 
We are a family in the business of delivering quality moments of value. 

Our Vision

To be the expert-of-choice in GTM solutions for consumer goods in Saudi Arabia.
To be the expert-of-choice in GTM solutions for consumer goods in Saudi Arabia.
To be the expert-of-choice in GTM solutions for consumer goods in Saudi Arabia.
market car
market car
market car

Our Values

We are driven by our values; they are our heartbeat, guiding us to navigate challenges, seize opportunities, and create quality moments of value for our family in the business.

True Ownership

We believe that we are accountable for our business, treating it as our own.

Passion for Growth

We believe in working with passion and delivering excellence in whatever we do.  

Transparency

We believe in building long-lasting relationships through trust and integrity.

Family Spirit

We believe in being ambassadors of the group, living its values whether we are inside or outside.

Our Values

We are driven by our values; they are our heartbeat, guiding us to navigate challenges, seize opportunities, and create quality moments of value for our family in the business.

True Ownership

We believe that we are accountable for our business, treating it as our own.

Passion for Growth

We believe in working with passion and delivering excellence in whatever we do.  

Transparency

We believe in building long-lasting relationships through trust and integrity.

Family Spirit

We believe in being ambassadors of the group, living its values whether we are inside or outside.

Our Values

We are driven by our values; they are our heartbeat, guiding us to navigate challenges, seize opportunities, and create quality moments of value for our family in the business.

Our Values

We are driven by our values; they are our heartbeat, guiding us to navigate challenges, seize opportunities, and create quality moments of value for our family in the business.

together logo
together logo
together logo
75 years. It’s one impressively long journey And journeys this long are not for travelers They’re taken by pioneers A family of pioneers. Out there, it’s all about business; numbers, profits, balance sheets, and route-to-market strategies But it’s different in here In here, people come before profits
Sure, we source and deliver, stock and shelve, market and sell but you know what we truly wake up for every morning? For the simple joy of knowing that every single day we’re making it possible for several families out there to create moments that matter in their homes, for their families.
We are more than just distributors or marketeers.We are disrupters; we are the ones who push back the horizons, And this is the journey we’re on: never settling, constantly evolving and continuously growing.
Perhaps that’s why 75 years doesn’t really seem long to us. In our relentless quest for growth, it feels like we’re just getting started Here’s to another 75 years of moving future forward - of dreaming bigger, scaling higher and delivering more, together.