BTC is proud to announce the launch of Al Wazir Organic Olive Oil! Marking a milestone in True Ownership, this is the first time BTC has managed a brand’s entire journey from sourcing to market execution. With a Passion for Growth, we have partnered with the Wataniya factory to ensure this premium product is Made in Saudi Arabia.

We are proud to celebrate another milestone as BTC was recognized during the Panda Retail Company Savola Group Annual PACE 2026 gathering. This recognition reflects the strength of our long-standing partnership built on alignment, integration, and shared growth ambitions.

BTC is now the exclusive distributor for Adam Foods in KSA! Driven by our Passion for Growth, we are expanding our portfolio to include premium Spanish brands like Cuétara and Krit. This partnership reflects our commitment to Passion for Growth and True Ownership.

This milestone highlights our continued focus on quality, consistency, and operational excellence, aligned with international Quality Management standards.

The General Mills global leadership team recently visited Basamh Group to celebrate an important milestone of 65 years of successful partnership. Built on trust, shared ambition, and a commitment to Saudi consumers, this enduring collaboration has shaped iconic categories, from cake mixes to healthy snacking, across generations.

BTC celebrates winning the Best Performance in Hunger Station Market award for 2024 and 2025. This recognition, received directly from Hunger Station, affirms our position among their top-selling brands. The award highlights our strategic focus on e-commerce growth and our commitment to strong, long-term partnerships in the channel.