Basamh Trading Company introduces Goody Break Pops to the Saudi market, expanding its snacking portfolio. This ready-to-eat popcorn range, available in six flavors, meets demand for convenient snacking. Through strong distribution and execution, BTC ensures visibility and availability, supporting brand growth and category expansion.

At BTC, Ramadan is the most critical business period. This year, early planning and strong execution across Modern Trade ensured full readiness and high compliance. With over 300 displays and strong customer alignment, this drove a 22% uplift in March IMS, delivering SAR 1.4M in incremental sales.

BTC partnered with Brand Partners to manage merchandising operations, strengthening execution through specialized expertise. While maintaining full ownership, BTC enhances flexibility, consistency, and scale. The shift enables sharper focus on category growth and partnerships, while elevating execution standards and continuity in market.

BTC is proud to announce the launch of Al Wazir Organic Olive Oil! Marking a milestone in the strategic extension of our partnership, this is the first time BTC has managed a brand’s entire journey from sourcing to market execution. With a Passion for Growth, we have partnered with the Wataniya factory to ensure this premium product is Made in Saudi Arabia.

We are proud to celebrate another milestone as BTC was recognized during the Panda Retail Company Savola Group Annual PACE 2026 gathering. This recognition reflects the strength of our long-standing partnership built on alignment, integration, and shared growth ambitions.

BTC is now the exclusive distributor for Adam Foods in KSA! Driven by our Passion for Growth, we are expanding our portfolio to include premium Spanish brands like Cuétara and Krit. This partnership reflects our commitment to Passion for Growth and True Ownership.