Project OWN is BTC’s strategic initiative to develop advanced distribution hubs in Jeddah and Riyadh, strengthening supply chain capacity, efficiency, and service reliability. The project has now reached nearly 70% completion, with structural works finished and sites progressing into final fit-out and systems installation, bringing BTC closer to delivering a more resilient, future-ready supply chain. 

BTC and Storck achieved record market share and weighted distribution growth during Q1 2026 through strong Ramadan execution, operational excellence, and focused commercial collaboration. The partnership strengthened in-store visibility, expanded distribution opportunities, and enhanced market execution across channels.

BTC was recognized by AlOthaim during their 2026 Annual Meeting, in appreciation of the ongoing partnership and collaboration between both teams across the market. The recognition reflects the strong working relationship, aligned execution, and shared commitment to supporting growth and delivering value across different channels.

Basamh Trading Company introduces Goody Break Pops to the Saudi market, expanding its snacking portfolio. This ready-to-eat popcorn range, available in six flavors, meets demand for convenient snacking. Through strong distribution and execution, BTC ensures visibility and availability, supporting brand growth and category expansion.

At BTC, Ramadan is the most critical business period. This year, early planning and strong execution across Modern Trade ensured full readiness and high compliance. With over 300 displays and strong customer alignment, this drove a 22% uplift in March IMS, delivering SAR 1.4M in incremental sales.

BTC partnered with Brand Partners to manage merchandising operations, strengthening execution through specialized expertise. While maintaining full ownership, BTC enhances flexibility, consistency, and scale. The shift enables sharper focus on category growth and partnerships, while elevating execution standards and continuity in market.