best-in-class manufacturer of peanut butter, with a world-class product, packaging, and manufacturing facility. Today, it is delighting consumers with its products not only in South Africa but in several countries around the world.

With GIL (Growth. Innovation. Leadership) we established a collaborative accelerator and innovation hub. Hosted by our experts, GIL works with scale-ups and start-ups to bring their visions to life within the Food and Beverage industry.

Goody started its journey in 1969 with a simple vision of providing Saudi consumers with delicious, affordable, and high-quality food. Over the years, this vision further evolved.

From a small shop in Jeddah 7 decades ago, Basamh Trading Co grew to become one of the largest FMCG distribution companies in Saudi Arabia with a major force in the import and distribution of household names within the FMCG Industry.

Goody started its journey in 1969 with a simple vision of providing Saudi consumers with delicious, affordable, and high-quality food. Over the years, this vision further evolved.

In 2009 we started community initiatives through Mutqen, our corporate social program that trains and educates the new generation to join the workforce with the right skillset. We provide various programs to prepare university students for their professional lives.