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Expanding the Snacking Portfolio with Goody Break Pops

4/4/2026

By:

By:

Sahar Khallaf

Sahar Khallaf

Basamh Trading Company continues to strengthen its snacking portfolio with the introduction of Goody Break Pops to the Saudi market, building on the momentum of the popcorn category.

Following the rollout of Goody Break, Break Pops introduces a ready-to-eat range designed for fast, everyday consumption. Made from mushroom popcorn and available in six flavors, it responds to growing demand for variety, taste, and convenience.

The product stands out with its can format, offering strong shelf presence and ease of use, making it suitable for different consumption occasions.

Leveraging its distribution and execution capabilities, BTC ensures the product is available and visible where it matters most. This enables consumers to access convenient snacking options, while supporting brand growth and expanding presence in the category.

Media

24/9/2026
By:
Ghufran Ghunaim

Investing in Frontline Leadership to Drive Stronger Business Performance

BTC is strengthening frontline leadership through its Supervisor Development Program, developed in collaboration with Basamh Group Talent & Development team. Reaching 56 Sales and Supply Chain supervisors across nine cities, the program builds practical leadership capabilities to improve execution, strengthen teams and support better decision-making. By investing in those closest to daily operations, BTC is helping its people deliver greater value for customers, principals and brands while supporting sustainable business growth.

Media

6/7/2026
By:
Samir Mahmood

Strengthening the Future of BTC’s Supply Chain

Project OWN is BTC’s strategic initiative to develop advanced distribution hubs in Jeddah and Riyadh, strengthening supply chain capacity, efficiency, and service reliability. The project has now reached nearly 70% completion, with structural works finished and sites progressing into final fit-out and systems installation, bringing BTC closer to delivering a more resilient, future-ready supply chain. 

Media

7/5/2026
By:
Rafi Khan

Storck Achieves Record Market Share and Distribution Growth in Q1 2026

BTC and Storck achieved record market share and weighted distribution growth during Q1 2026 through strong Ramadan execution, operational excellence, and focused commercial collaboration. The partnership strengthened in-store visibility, expanded distribution opportunities, and enhanced market execution across channels.