BTC Strengthens Snacking Presence with Exclusive Nabati Partnership

As BTC continues its transformational journey, we are proud to announce a new chapter in our growth story، an exclusive distribution partnership with Nabati in the Kingdom of Saudi Arabia. This collaboration marks our strategic entry into the impulse snacking segment, further expanding our ability to deliver quality products that meet evolving consumer needs.

The decision to partner with Nabati reflects BTC’s focus on diversification and category leadership. By adding a strong snacking portfolio to our offerings, we strengthen our market presence and open new avenues for growth across retail and distribution channels.

To bring this partnership to life, BTC and Nabati teams worked closely ahead of launch to align on go-to-market plans, train our sales and operations teams, and build excitement across all BTC branches. These preparations ensure that the Nabati portfolio enters the market with precision, energy, and a clear value proposition for our customers.

This milestone reinforces BTC’s commitment to strategic partnerships that create quality moments of value for our customers, our partners, and the communities we serve.

Together with Nabati, we are set to make a strong impact in the snacking category and deliver products that inspire everyday enjoyment.