BTC and Adam Foods Partner to Deliver Quality Moments of Value

At BTC, we are driven by values that guide us to navigate challenges and seize opportunities. In a move defined by our Passion for Growth, we are thrilled to announce our exclusive distribution partnership with Adam Foods in the Kingdom of Saudi Arabia. This collaboration is a significant step in strengthening our footprint in the impulse category, bringing world-renowned biscuits and wafers to our market while consistently delivering quality moments of value to our consumers.

This partnership is built on a foundation of Transparency, as we foster long-lasting relationships through trust and integrity with a global manufacturer that boasts over 100 years of expertise. By bringing iconic Spanish brands like Cuétara, Krit, and Chiquilín under the BTC umbrella, we are exercising True Ownership. We aren't just distributing products; we are treating these brands as our own, moving from limited imports to a structured, high-impact distribution network across the Kingdom.

Our success in this launch is a testament to our Family Spirit. Our teams have worked as true ambassadors, aligning across sales and supply chain functions to ensure operational readiness. Together with Adam Foods, we look forward to a future of excellence, fueled by passion and a commitment to quality in everything we do.