A Moment of Pride at Panda's PACE 2026

BTC is strengthening frontline leadership through its Supervisor Development Program, developed in collaboration with Basamh Group Talent & Development team. Reaching 56 Sales and Supply Chain supervisors across nine cities, the program builds practical leadership capabilities to improve execution, strengthen teams and support better decision-making. By investing in those closest to daily operations, BTC is helping its people deliver greater value for customers, principals and brands while supporting sustainable business growth.

Project OWN is BTC’s strategic initiative to develop advanced distribution hubs in Jeddah and Riyadh, strengthening supply chain capacity, efficiency, and service reliability. The project has now reached nearly 70% completion, with structural works finished and sites progressing into final fit-out and systems installation, bringing BTC closer to delivering a more resilient, future-ready supply chain. 

BTC and Storck achieved record market share and weighted distribution growth during Q1 2026 through strong Ramadan execution, operational excellence, and focused commercial collaboration. The partnership strengthened in-store visibility, expanded distribution opportunities, and enhanced market execution across channels.